What we did :
Visual Design (UI)
UX/UI
BAE Systems
Corporate website redesign
Industry :
Defence and Cyber Security
Duration :
1 Week
Introduction
I worked as the Design and Marketing Manager within BAE's cyber security sector (Applied/Digital Intelligence). The previous website was difficult to navigate and was receiving a ton of complaints. This redesign was launched in 2014 and still uses many of the original base templates in 2024!
The Challenge
Corporate website redesign
Ensure all areas can be easily accessed
Clear navigation to Digital Intelligence (part of BAE)
Ensure SEO is optimised post launch
Paid ad campaigns
https://www.baesystems.com/en/home
Results
Increased user engagement and satisfaction
Faster and more efficient searches
Improved communication between users and agents
32% increase in online leads via SEO
Ranked #1 in Google within 2 months of launch on all relevant keywords and phrases (via paid ad campaigns)
Introduction
I worked as the Design and Marketing Manager within BAE's cyber security sector (Applied/Digital Intelligence). The previous website was difficult to navigate and was receiving a ton of complaints. This redesign was launched in 2014 and still uses many of the original base templates in 2024!
The Challenge
Corporate website redesign
Ensure all areas can be easily accessed
Clear navigation to Digital Intelligence (part of BAE)
Ensure SEO is optimised post launch
Paid ad campaigns
https://www.baesystems.com/en/home
Results
Increased user engagement and satisfaction
Faster and more efficient searches
Improved communication between users and agents
32% increase in online leads via SEO
Ranked #1 in Google within 2 months of launch on all relevant keywords and phrases (via paid ad campaigns)
Introduction
I worked as the Design and Marketing Manager within BAE's cyber security sector (Applied/Digital Intelligence). The previous website was difficult to navigate and was receiving a ton of complaints. This redesign was launched in 2014 and still uses many of the original base templates in 2024!
The Challenge
Corporate website redesign
Ensure all areas can be easily accessed
Clear navigation to Digital Intelligence (part of BAE)
Ensure SEO is optimised post launch
Paid ad campaigns
https://www.baesystems.com/en/home
Results
Increased user engagement and satisfaction
Faster and more efficient searches
Improved communication between users and agents
32% increase in online leads via SEO
Ranked #1 in Google within 2 months of launch on all relevant keywords and phrases (via paid ad campaigns)